Kamu Kamu Case Study: Solving Remote Work Collaboration Issues with Taskworld

The Client

KAMUTEA was originally established in 2011. Over the years, they built a strong reputation and are known for their creative and innovative drink concepts. Today, the Kamu Kamu brand has grown to more than 80 outlets throughout Thailand and is expanding globally, intending to become the leading Chewable Tea Place and share their taste of happiness with the world.

Their Struggle

Like many companies, Kamu’s normal operations were disrupted during Covid. Suddenly, their team was spread out and needed to work from different locations. Communication between team members began to deteriorate when working remotely. Management realized they needed a collaboration and communication tool that could help them track projects, collaborate more effectively within the organization, and overcome the lack of face-to-face interaction at the office.

Why Taskworld

Kamu Kamu IT Manager, Khun Ditthanan Sasen, shared, "One day, I came across a Taskworld advertisement on Facebook that said, Try Taskworld for Free. I was intrigued, so I subscribed for the free trial. I was pleased with what I saw and experienced during our trial and added it to the tools we were comparing."

They were also considering tools like Trello and Asana but found that they both had limitations that would hinder normal work processes. Taskworld's interface was much simpler to use and contained all the essential features to meet management-level requirements, like Board and Table View, Custom Field, and Export Projects. Additionally, Taskworld was one of the few companies that could provide support in issuing tax invoices according to Thai Tax Law.

"We were initially concerned with adopting new technology into our workflow, as not everyone in the company is tech-savvy. Thankfully, Taskworld is super easy to use. Once we had demonstrated how the tool can help everyone work more efficiently, everyone jumped on board", said Khun Ditthanan.

How Taskworld Has Helped

Previously, Kamu Kamu lacked a proper tool to track project progress and collaborate among team members. Each person kept track of their projects using their preferred methods and tools.

They relied on Line Chat to update and collaborate on projects for team communication. However, they found trying to stay on top of multiple topics being discussed simultaneously in one group chat chaotic. Thanks to Taskworld's features like Task Comment and Chat, they now have a dedicated space to collaborate on every task, eliminating confusion.

Their files and documents were scattered everywhere, making it difficult to find important files when needed. Now that they use Taskworld as a central authority for project documents, files can be easily located.

Taskworld also helped Kamu Kamu with project handovers. Before, team members' tasks could be left unattended or forgotten when they left the company, leading to delays or missed deadlines. They solved this issue with Taskworld's Transfer Ownership feature. It helps facilitate seamless task transfers, knowledge retention, and collaboration, ensuring smooth project transitions every time.

Some of the ways the various Kamu Kamu departments are using Taskworld:

• IT: Utilizing Kanban Projects (Todo > Doing > Done) to delegate tasks, such as operational requests, to team members and log the requests.
• Sales & BD: Tracking possible locations for new outlets and managing deals with prospective franchisees.
• Marketing: Managing campaigns and other CRM tasks.
• Purchasing and Procurement: Submitting purchase orders or related documents for executive approval and document storage.
• Warehouse: Reviewing documents in tasks.
• Management: Reviewing and approving documents in tasks.
• Technician Team: Checking on-site technical issues reported by Area Managers or outlet staff and assigning tasks within the team.

According to Khun Ditthanan Sasen, his favorite features are “Table View, which I find powerful. It allows you to see the overall progress of a project at a glance.” and “the Task Comment feature, which serves as the perfect place for task updates, questions, approvals, and storing files or documents related to the task.”

Recap

Kamu Kamu is a rapidly growing business that had its normal operations disrupted during Covid. With team members spread outside the office, they needed a solution that could improve collaboration and communication that was also easy to use and approachable for those lacking tech savviness. After researching many options, they decided on Taskworld.

They’ve used Taskworld to help multiple teams streamline processes, leading to increased efficiency and successful project outcomes. In the past year, Kamu Kamu has opened approximately 35 outlets in Bangkok and is working on opening many more in Bangkok and other areas.

“Taskworld made it easy for everyone in the organization to track projects, reducing missed deadlines. And using the platform is very convenient,” concludes Khun Ditthanan Sasen.“ Taskworld helped transform chaotic tasks into organized and well-structured projects.”

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